Guguru at'pa | Popcorn & Peanut

Guguru at'pa | Popcorn & Peanut

Growing up in Lagos meant that at some point in your childhood, you would have purchased this snack popularly known as Guguru and Epa, a Yoruba translation of the word popcorn and peanuts. I remember having to queue up as a child waiting to buy this snack packaged in cone-like old newspapers from the guguru seller. Recently, in one of our brain drizzle sessions at Disrupt DNA, think of a brain drizzle session as a party rave but with coffee and intellectual discussion rather than alcohol and loud screaming; Our 3D Illustrator in his usual fashion decided to derail us by taking us on a trip down memory lane and somehow that conversation led us to rebrand this popular childhood snack — Guguru and Epa. When we began the task of proactively rebranding this product. I worked on this project as a graphics designer, collaborating with the 3d artist to bring our idea to life.