PREMIUMTRUST | BANK UP CAMPAIGN
13/11/2023
About PremiumTrust
A new innovative financial institution with solid foundation to provide solutions to banking/financial challenges through innovation and speed of execution thereby improving lives, communities, and businesses.
Bank Up
The BANK UP campaign is an aspirational and visual journey that explores PremiumTrust’s social and corporate motivation for its customers or potential customers to elevate their ideas, plans, goals with a bank that is designed to achieve this goal, for them and along with them. Bank Up - as the lingua suggest denotes banking that is UP (i.e. progressive, innovative, liberating, accelerate, popular and neo-banking). This campaign provides an aspirational promise for the bank, as well as call to action for its customers to aspire for more out of their banking choice. One of our inspirations for this, is the arrow head on the PremiumTrust logo which is Upwards and tilted to the right. The logo can be interpreted as PremiumTrust’s motivation to drive success for its customers.
Premium Means Premium
Central to the relationship between a bank and it’s customers is TRUST. It is one of the most important factors customers consider when choosing financial products & services. When we say premium, we hold ourselves to it and offer premium. To us, premium banking is premium banking, premium technology is premium technology and it is through the provision of premium services, that we will earn this trust in our customers
