TRANSWORLD SECURITIES
09/09/2023
Spotlight
This campaign idea creates a sense of intensity around security by bringing in the word “spotlight” which means a singular intense beam of light projected from a lamp directly onto a place or person. It speaks to placing intruders on the spot, intercepting them before they can cause harm or engage in nefarious or malicious activity. The campaign idea takes on the direction of risk management, which positions trans-world as the countermeasure against attacks and insecurity.
We are on Guard
This campaign positions trans-world as a trustworthy brand that acts as your eyes, ears and shield so you can focus on other things while they mind your safety. It showcases the brand as an unrelenting protector, working round the clock and never compromising on your safety. This campaign idea tells the message of your security being undoubtedly fortified at all times with Trans-world.
No Go Loose Guard
In Nigeria, we have an Urban Slang “No go loose guard” meaning Don’t let down your defenses.
